Photoshoot Briefing
Photoshoot Briefing
Drop 1 Campaign
Cultural Initiative
Heartwear is a cultural initiative from Rotterdam built around the idea that your expression means something.
What started as a personal symbol, a reminder to stay focused on the positive, grew into something shared, carried by people who connected to it in their own way.
Heartwear is for people who move with intention. People trying to grow, show up and treat themselves and others with more care.
Every piece is made to reflect that. Something you wear, something you feel, something that can spread to someone else.
From the heart, for the heart.
Purpose
This shoot has two goals: to show the brand story and deliver product photos we can use. This applies to both the website and social media channels.
Textiles
The textile products are two items: a T-shirt and a sweater. These will be shot in different contexts, mainly as solo shots. If the chemistry is good, shots together can also happen.
Necklaces
The necklaces will also be shot: 5 necklace models in two colors, silver and gold.
Packshots
Sharp and clean, with attention to material and detail. A natural crease or wave in the fabric can stay; it does not need to be overstyled. This is the reliable foundation for the webshop and product pages.
On-model
Let the model be themselves. Warm and relaxed, no stiff catalogue look.
Moodboard
For styling, we want to combine the items with contrasting pieces to keep the overall look contemporary and less streetwear-focused. Prints, colors and textures are central here.
If the embed does not load, open the board directly on Pinterest.
Moodboard
Calm, neutral background, full-body shot, relaxed posture.
If the embed does not load, open the board directly on Pinterest.
Cast
Nora
@noramarica
Tom
@tomgrizon